For your poster to work for the long-term, it needs to have scalable, clear, and lasting design appeal.ħ. The Jurassic Park poster above really gets this feature, using imagery that’s just as visible and clear when it’s small as when its gargantuan.
#Image of see spot run dvd case movie#
This means that your imagery, your titles, and your major points of interest need to be just as visible on a small DVD case as they are on a giant movie poster. What separates these posters from their ineffective art-for-art’s-sake rivals is that they’re consistent with style, in both the movie’s promotional materials and throughout the film itself. Some of the most memorable film posters out there have used bold, unique artistic styles to their advantage.
Whether you’re marketing an art film or a blockbuster, style matters. Style – a look that’s consistent with the film.
The stronger the audience’s bond, the less important it becomes to highlight features that appeal to current fans.ĥ. Since fans’ ties with actors are generally weaker than those with directors or producers, their names usually appear in large print to grab attention. The reason is that Quentin Tarantino fans are probably already aware of the film itself – it’d spend several years in production before finally being released – while newer fans are less interested in its history.Ĭompare this type of promotional poster to the marketing materials used for films that draw appeal from the involvement of a certain actor. It’s made by one of the world’s most celebrated and well-known film directors,yet it barely states his involvement on its promotional poster. Look at the Inglourious Basterds poster above. Great film posters, particularly those for adaptations, use this dual appeal to enhance their advertising. Studios can rely on them to see their new releases regardless of its review coverage or promotional materials, since chances are fairly strong they’re already aware of it. With film studios cranking out comic book adaptations at a rapid pace, it’s the ‘true fans’ that end up last in the marketing line. Appeal – create desire with fans and non-fans alike. Since it’s hard to offer insight for this type of story using icons and simple colors, a still from the film can work wonders.Ĥ. This type of design strategy tends to work best with films that cover unrealistic, fantasy-type events, particularly those that deal with the supernatural or psychological. As a result, the curiosity created by the poster translates into on-the-spot ticket sales. The Inception poster above uses this strategy – it puts viewers in the middle of a scene from the film that can only be explained by seeing what occurs before and after it. This doesn’t have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention, it’s no wonder Hollywood’s turned to them en masse.īy using the film’s characters or a major plot point, designers can establish some level of plot while still gaining the attention of anyone that views the poster. The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns. If there’s one simple sales formula that everyone in a performance-based position should know, it’s AIDA.
These aren’t just commercial successes either – everything from smaller cult movies to huge blockbusters benefits from these 7 simple movie poster design elements. We’ve looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success. With so much riding on a film’s success, marketing one is a massive opportunity for creative designers.
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